— Brand strategy director specialising in creative expression that drives growth

— Seatte-lite and trail runner

— Write Creative Growth Memo 📓 newsletter

Guide & work

🛠 What I do

I help ambitious, progressive organisations clarify their brand position and build creative teams who can tell a story to the world that inspires customers and grows the business. A few of my favourites:

• Convincing 3000 businesses to let their employees strike for the climate
• Using the West Coast Tasmania's remoteness as it's strength to attract the right kind of tourists here
• Attracting film fanatics to the Sydney Film Festival by giving Sydney the cinematic treatment

🧠 What I'm thinking about

— Psychological safety in creative teams

— B Corps with ambitious missions and innovative business models

— Helping women get paid and funded (#CindyGallop fan girl)

📚 Currently reading

— Fair Pay by Daniel Buckminster

For my reading lists ⇒ 2020, 2019, 2018 and 2017

👀 Looking for opportunities

— To mentor impact-focused startups who need help telling their story

— To coach creative

— To go running, cycling, / insert outdoor activity with cool peeps